Evolution of the EMM Industry
Category : Mobile Iron
Gartner just published the 2017 Magic Quadrant for Enterprise Mobility Management Suites. For the 7th consecutive year, MobileIron is in the Leaders Quadrant. You can see the report here.*
To our customers and partners: Thank you for your trust. To our employees: It’s an honor to work with such a talented and wonderful group of people!
Here is my personal perspective on the evolution of the EMM industry:
- The first Magic Quadrant for our category was published in 2011 and included 23 companies. Only two out of those 23 companies built a stand-alone business that qualified for the 2017 Magic Quadrant. MobileIron is now the leading stand-alone EMM provider in the world.
- Over the last five years, no new EMM provider, including Microsoft, has been added to the Leaders Quadrant and one, Citrix, has fallen off. Building and sustaining a world class EMM platform is difficult and requires focus. I have seen many portfolio software companies underestimate that difficulty and get distracted over time because EMM is not their core business. BMC, Cisco, Computer Associates, F5, HP, McAfee, Oracle, Palo Alto Networks, SAP, and Symantec have all tried to compete in this market. Our success at MobileIron is driven by our 100% focus on EMM, and our modern architecture lets us unify desktop, cloud, and IoT security without requiring a mash-up of acquired technologies.
- MobileIron made big investments in product quality and customer support over the last year. I believe many of our competitors, like VMware AirWatch, did not. Mobility is business-critical. If you are a VMware customer facing difficulties, we can help you.
- In August 2017, BlackBerry plans to end-of-life Good for Enterprise, the well-known email and EMM product that came from BlackBerry’s acquisition of Good Technology. This means that every customer of the product must decide what to do next. I expect many of them to migrate to MobileIron given our emphasis on modern security and our lead over BlackBerry in Common Criteria and FedRAMP security certifications for EMM.
- Microsoft Intune has not been able to achieve a leadership position in EMM. This does not surprise me because there is limited benefit to Microsoft, the company, in providing great security for Android, iOS, and non-Microsoft clouds. There is, however, huge benefit to Microsoft in providing great security for Office 365 to drive Azure adoption. Intune’s evolving role as EMM-neutral policy middleware accessible through the Microsoft Graph API will make this security available to all Office 365 customers instead of only to a small subset. Multi-OS, multi-cloud EMM is not a natural fit for Intune, but it is MobileIron’s core competence. Here is my video blog on Microsoft strategy.
EMM and its successor, UEM (Unified Endpoint Management), are the foundation of a modern security architecture. If the foundation cracks, the house comes tumbling down. EMM cannot be a side project for a vendor. For EMM, focus matters.